About Us

About Nashville Research Group

Nashville Research Group is Nashville’s largest facility with a test kitchen for market research, specializing in local recruiting and hosting participants for in-person and virtual focus groups. As an established market research facility and recruiting business for over 35 years, Nashville Research Group prides itself on client satisfaction by an exceptional show rate of 97% and using locally-based recruiters. Nashville Research Group is a family owned and operated small business and we have hosted thousands of clients and participants throughout the years.

Conveniently located in the heart of Music City, Nashville Research Group can handle a variety of in-person and virtual set-up options and accommodate any industry type and focus group size. Nashville Research Group offers spacious focus group rooms with large client viewing suites within our facility. Our services include recruiting for traditional and online focus groups, product placements, test kitchen for taste testing and CLT seating for 30, theater-style seating for 50, dial tests, shop along studies, individual interviews (IDIs), in-home interviews, usability lab, location intercepts, and mock juries.

Why Nashville Research Group

Experienced Team

  • Nashville Research Group’s seasoned Project Managers and Recruiters are top-notch and provide quality and truthful work through fast-paced recruiting, comprehensive and complete participant reports and exceptional customer service. Our recruiters have the capacity to recruit participants over weekends.

Show Rate

  • Nashville Research Group provides the most qualified and articulate respondents with our show rate percentage consistently coming in around 95% and often exceeding 97%.

Versatile Facility

  • With the largest research facility with a test kitchen in Nashville, Nashville Research Group can handle a variety of set-up options and focus group sizes with over 35 years of market research expertise.

Hospitality Focus

  • Not only does Nashville Research Group provide years of experience with exceptional customer service to our clients, we also ensure our respondents feel welcomed as soon as they walk into our facility. We provide helpful and “can do” attitudes, smiling faces and yummy refreshments to ensure everyone has a positive experience when working with us.

Competitive Advantage

  • Nashville Research Group has a large participant database and has continuously expanded it with new respondents through organic and other strategic promotional measures as we build on the curiosity and interest within the city’s demographic

Nashville Research Group partners with local and national clients to better understand the needs and preferences of the thriving Nashville metro population. Nashville Research Group connects clients to qualified and articulate respondents to obtain qualitative data in a variety of different industries such as food & beverage, consumer products, healthcare, political, pet care, financial, and legal.

Nashville Research Group supports clients by providing targeted audiences within the influential Nashville and surrounding area demographic to evaluate consumers’ behavior through “human touch”, emotional connections, perceptions, attitudes, and facial expressions among other meaningful behavioral and fundamental reactions.

Our Associations

  • GreenBook - Quirk’s Media - Insights Association - Forsta (formerly FocusVision)